Hooks hooks hooks.
Have you ever tried someoneâs "viral hook formula", only to end up with even lower views than usual? đŁ
Grabbed that hook template of that one well-known coach, tested a few of those hooks, but didnât see your skip rate change at all? đ§
Or maybe you asked ChatGPT for help on your hooks, only for it to spit out the most generic, dime in a dozen hooks that we have all heard a million before đ¤
Itâs not that you didnât try. Because you know hooks are important. But the problem is no one actually taught you what makes hooks work.
THIS IS ME!And no, Iâm not talking about some sort of âsecretâ or some sort of trick you can apply and poof: ⨠ViRaL HOoKs 4EVah! â¨
Iâm talking about the marketing psychology behind hooks.
What actually makes a person - not any person - YOUR ideal person stop the scroll.
That's what Hooked - The Program is all about.
GRAB HOOKED - THE PROGRAM
Instagram recently confirmed:
Skip Rate is the single most important metric for your reach.
And skip rate is determined entirely by your hook.
Hooked - The Program is the first of its kind.
It's a marketing psychology based course focused purely on hooks, not semantics.
Ten lessons teaching you how to snap your ideal follower out of their scroll-hole.
Most hook courses give you templates. Hooked gives you understanding.
Because once you understand the psychology behind why people stop scrolling, writing hooks becomes natural - and you'll see it reflected in your skip rate.
This is what happens when you start applying the strategies inside Hooked:
Johanna hasn't even finished the program yet, and her skip rate already went down from 54% to 32.91% đ¤Ż
What's inside:
There is no metric more important for reach, than your skip rate. Your hook literally makes or breaks your content, no matter how good the rest of your content is.
That's why Hooked isn't a PDF of hook templates or a list of viral formats to copy. It's a full 10-lesson course built around the marketing psychology behind social media's most valuable currency: attention.
Here's whats inside:
Lesson 1: What no one tells you about hooks
Lesson 2: Why your hook matters
Lesson 3: The three types of hooks
Lesson 4: The five rules of a high performing hook
Lesson 5: Styling your text hook
Lesson 6: The tone of your hook
Lesson 7: Five hook styles that work well
Lesson 8: Letâs get practical: how I write my hooks
Lesson 9: How to tell if your hook worked
Lesson 10: The most common hook mistakes
Plus two bonuses đ
HOOKED - THE PROGRAM
$197
You'll learn:Â
The marketing psychology behind why people stop scrolling, and how to use it every time you write your hooks (value $47)
Why your hook is the single most important part of your content and what happens when it doesn't land (value $37)
The three types of hooks most entrepreneurs don't even know exist (value $47)
The five rules that make the difference between a hook that stops the scroll and one that gets ignored (value $57)
How to style your text hook so it's impossible to miss, even on a busy screen (value $37)
How to use emotional tone strategically so you attract the exact people you want to attract (value $47)
Five hook styles rooted in psychology that consistently perform across any niche (value $67)
The exact process I use to write every single hook so you always know where to start (value $67)
How to measure whether your hook actually worked using Instagram's most powerful new metric (value $77)
The mistakes that are silently sabotaging your hooks right now, and how to fix them (value $37)
BONUS: Hook Prompt Bank - Eight AI prompts built around your brand and your ideal follower so your hooks are always relevant and impossible to ignore (value $47)
BONUS: Hooks Styling Tutorial for Edits - A quick video walkthrough showing you exactly how to style your text hook inside Edits (value $27)
Total value: $597
Your price: $197
You get instant and lifetime access + access to all future updates.
Please note: this program is included in Gram Academy.Â
Not yet inside Gram Academy?
Why learn from me?
Instagram isnât just something I teach.
Over the last few years I've grown two brand new Instagram accounts from scratch: @evelongfield_ to 190k and @sydneyguide.co to 250k. Two completely different accounts in different niches with different goals. I recently made the intentional decision to start @evelongfield fresh: because I believe in building the right audience, not just a big one. If anyone knows how to grow on Instagram, it's me đ
And the proof is in the pudding: I've helped hundreds of creators and business owners grow across every niche imaginable.
Also, did you know I've been invited to Instagram HQ three times, and the last time I even got to speak on stage? đ
I don't teach hacks or tips. Thanks to my 14 years in marketing + a decade on Instagram, I know what actually works. And if you're ready, I can teach you too.
