"A good hook" isn’t about slapping a more dramatic headline on your video.

👉🏼 It’s about understanding how attention actually works.

That’s why I created Hooked.

It’s a full 90-minute masterclass where I show you how to write hooks that stop the scroll, make people stay, and set them up to take action.

Inside the masterclass, we cover:

→ How to craft hooks that are impossible to scroll past

→ The 3 layers of attention, and how to trigger them within seconds

→ The difference between a hook that’s interesting and a hook that’s compelling

→ The role of visual, text, and audio hooks—and how to make them work together

→ The psychology behind why people stop (and why they don’t)

You’ll also get real-time examples, hooks that worked and why.

We also break hook types down by style, and when each one works best.

So whether you’re writing Reels, posts, carousels, or even emails, because an email subjectline is also a hook, this masterclass will help you write intros that actually pull people in.